Rustan’s has launched its new online store on 17 August. Rustans.com features a curated selection of the department store’s products, targeted at customers who are looking for high quality in their online purchases. The easy-to-navigate store covers categories such as men’s and women’s fashion, kids’ fashion and toys, beauty, bespoke home items, and even gift ideas and a helpful registry section for Weddings and Beyond. Over 140 brands are now available on the website, including Acca Kappa, Bobbi Brown, Clarins, MAC, Hackett, John Hardy, Le Sportsac, L’Occitane, La Mer, Gefu, Mustela, Nike, Seafolly, Stila, Swarovksi, Little Tikes, and Royal Albert. Also in the selection are Rustan’s well-respected private labels such as Portuguese designer Ricardo Preto, Lady Rustan, and Lotus Resortwear. For the launch, Rustan’s hosted a shopping party. The Rustans.com shopping party was held from 6 p.m. to 12 midnight, offering discounts and drops throughout the night. The one-night-only shopping event also included simultaneous parties led by Nicole Andersson, Tessa Prieto-Valdes, Rica de Jesus of Heart2Heart, and well known Cebuana Jaja Chiongbian-Rama. Adding more fun into the mix, the live shopping party also featured discounts and drops throughout the night, which shoppers can follow @rustansph on Facebook and Instagram.