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The shop opens with ‘Grey Days,’ a month-long tribute to New Balance’s iconic colorway, featuring a curated mix of new and classic products. In May, customers can participate in a series of activations aimed at fostering connection and creativity including pottery classes and Movement classes, such as boxing and yoga. Looking ahead, in June and July, the shop will evolve into ‘Found In New York,’ a two-part series celebrating the sights, sounds, and culture that make an unforgettable New York summer. Throughout the summer, the pop-up will offer exclusive monthly product releases, limited-edition collaborations, and customization opportunities across men’s, women’s, and kids’ categories.