Louis Vuitton is setting out on a new journey, with the introduction of its first makeup collection, La Beauté. Six months after revealing that the brand and Dame Pat McGrath, the-then newly minted creative director, cosmetics, at Louis Vuitton, had dreamed up 55 lipsticks, 10 lip balms and eight eye shadow palettes, the products are poised to launch. The brand, founded in 1854, is no stranger to beauty products. Its earliest trunks contained cushioned compartments that could protect fragrances, and by the 1920s Louis Vuitton produced vanity cases and beauty objects, such as tortoiseshell hair brushes, ivory mirrors and compacts, plus glass fragrance bottles. McGrath created rich colors for all skin tones. The products’ sustainable, refillable packaging design nods to the house’s Monogram flower, which appears on lipstick tubes and eye shadow compacts. The collection minus the palettes will launch exclusively in China on Wednesday in a selection of Louis Vuitton stores. Worldwide, digital preorder will start on Aug. 25, followed by the global introduction on Aug. 29 in select Louis Vuitton stores and on louisvuitton.com. In New York, a dedicated pop-up will lift the veil on La Beauté’s universe. Altogether, 92 Louis Vuitton stores are to stock the collection.